Saul Bass

American graphic designer and Academy Award-winning filmmaker, Saul Bass, is best known for his design on animated motion picture title sequences. He was born on May 8, 1930 in New York City and died on April 25, 1996. He studied at the Art Students League in Manthattan and then began taking classes at Brooklyn College.He worked for some of the greatest filmmakers, including Otto Preminger, Martin Scorsese, Stanley Kubrick and Alfred Hitchcock. He designed the logo of AT&T Bell System logo, AT&T's globe logo and Continental Airlines 1968 jetstream logo. One of his famous title sequences are that for Preminger’s The Man with the Golden Arm. His goal was to enhance the audience experience by contributing the mood and theme of the movie within the opening moments. Instead of just a plain opening displaying only the credits, he tried to convey the mood of the movie in the opening to draw interest into the film.

He employed kinetic typography, an innovation that made Bass revered as a graphic designer. He later began to move away from the optical technique into a more computerized title. For 40 years he developed title sequences. He designed the Student Academy Award for the Academy of Picture Arts and Sciences. He made storyboards for Hitchcock’s Psycho production, receiving credit as Pictorial Consultant and Title Designer. He directed The Searching Eye, a short film from 1964, directed a montage sequence in the 1966 Grand Prix film and made Why Man Creates, a short documentary that won an Academy Award in 1968. Over the years he created his work, his works inspired many.

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