Advertising

Advertisement is all around us. It is on signs, buses, and even in the media. Advertising is trying to get you to act a certain way, buy certain things or think in a certain manner. It serves as guidance for people. Teens in particular are prone to following advertising. With spare time, money and a drive to be cool, teens look for ways to follow the trend of what is cool. They buy clothes that are in fashion, buy cars that they think are cool and do anything they can to be cool. Often this leads to stereotyping. The teen become as they are portrayed in the media. The teens view the media as cool and strive to become like they are portrayed. It becomes a cycle as teens look to media for guidance and the media looks back on the teens to figure out what will sell. What is often portrayed in the media is not what it should be. It is what will sell the best. In the media, sex sells. Sex becomes a cool factor. With sex being cool, teens will strive to become cool by having it. It is an unhealthy relationship. As teens become more like they are portrayed in the media, they set themselves up for problems. Females become viewed as sexual objects, as they are often portrayed in media. With the media being so prevalent, it is inevitable that teens will absorb a great deal of the information that they are seeing and strive to become what the media classifies as cool.

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